FirstCry is an Indian e-commerce and parenting service provider, owned and operated by BrainBees Solutions Private Limited. It is headquartered in Pune, India. FirstCry is the largest online shopping platform for kids and babies in Asia along with offline presence as FirstCry Showrooms & Stores.
The major products and services include diapering, feeding, nursing, skin and health care, toys, clothes, footwear, fashion accessories, and books & learning materials (PlayBees). FirstCry also serves in the United Arab Emirates (UAE) and Saudi Arabia (KSA).
| Notice - Be alert! Don't share the financial or banking details and don't share OTP to customer care executive. Protect yourself from Frauds and Scams. Report to Cyber Crime Bureau or Call 1930 as soon as possible to protect your earnings and others. |
Have complaints about FirstCry products & services? You should complain to FirstCry’s customer support team about baby care, kids, and maternity products & services. You may call the toll-free customer care number, WhatsApp, or send an email. Alternatively, submit your complaint online to FirstCry.
Report the issues related to:
- FirstCry Products: Concerns about the quality and effectiveness of various baby care products, including diapers, wipes, feeding bottles, and toddler toys.
- Kids Products: Complaints regarding the durability, sizing, and safety of kids’ products such as potty chairs, training pants, clothes, footwear, and school supplies.
- Maternity products: Issues related to nursing bras and pregnancy supplements with sizing and comfort.
- Order Delivery: Issues related to delivery services including delays in same-day and next-day delivery, missed deliveries, and late shipments.
- Return & Cancellation: Difficulties with the return and exchange process including returning products and experiencing delays in refunds.
- Payment: Payment-related problems, such as payment failures and discrepancies across various payment options like cash on delivery, credit/debit cards, and net banking.
- Loyalty Program: Dissatisfaction with the loyalty program, difficulties in redeeming points and rewards.
- Physical Stores: Complaints about unhelpful staff, disputes with store representatives, and pricing disparities between FirstCry physical stores/showrooms and online platforms.
- Customer Service: Complaints about rude behaviour, response delays and unresolved issues.
- Other Services: Issues related to FirstCry Club membership subscription, technical glitches and payment process including inaccurate change for Cash on Delivery (COD), payment delays, and order confirmation problems.
Still, unresolved? Escalate your complaint to the Customer Service (CS) Head of FirstCry. Further, you can take it to the appointed Grievance Officer for FirstCry at BrainBees Solutions Pvt. Ltd.
How to File a Complaint of FirstCry?
According to the customer service policy defined by the FirstCry, the complaint resolution process is divided into 2 levels. If your initial complaint remains unresolved, you can escalate the disputed matter to the next designated authority within FirstCry.
Grievance Redressal Mechanism:
| Registration Fee | No Charges (0) |
| Resolution Period | Up to 30 days (It may vary, please read the customer service policy of FirstCry) |
| Refund Period | 7 to 15 business days (read return/cancellation policy) |
Levels of Lodging Complaint:
- Level 1: Customer Service, FirstCry
- Toll-free customer care number
- Email or WhatsApp
- Register your complaint online
- FirstCry App
- Level 2: Escalate the complaint to the Grievance Officer, for FirstCry at BrainBees Solutions Pvt. Ltd.
You may also request customer support to escalate the unresolved complaints at level 1 to the CS Head of FirstCry for internal resolution.
Please note: If your raised complaint with FirstCry is not resolved to your satisfaction within the specified resolution period, then file a consumer complaint with the National Consumer Helpline of the Ministry of Consumer Affairs (MoCA) for the violation of consumer rights.
Level 1: Customer Care, FirstCry
At the initial stage, if you are facing issues with FirstCry products and services, including concerns related to online baby care orders, delivery delays, subscription plans, store services, or payment problems, complain to the customer service team through the toll-free number, email, or WhatsApp.
When reporting the problem to customer service representatives, kindly provide the following details:
- Order ID
- Subject/Nature of Complaint
- Warranty Details (if applicable)
- Description of the issue with relevant documents, such as images of the product/delivery box, bills, or receipts.
Contact Details of FirstCry Customer Service:
- FirstCry Complaint Number: Request a callback (login to registered account)
- Email: customercare@firstcry.com
- Complain online to FirstCry: File a complaint
- FirstCry Store/Service Center: Click Here (firstcry.com)
For queries and help related to FirstCry Intellitots preschool services, you may call at +911353501303 or send an email to hello@firstcryintellitots.in.
Tip: Beware of scams, don’t share bank/personal details; use only the official FirstCry app for help. Stay safe!
Level 2: Grievance Officer, FirstCry
As Per the IT Act 2000 and E-Commerce Rules 2020, BrainBees Solutions Pvt. Ltd. has appointed a Nodal/Grievance Officer for FirstCry to redress the disputes related to its E-Commerce Platform. If your initial complaint is not resolved to your satisfaction at level 1, then escalate the matter to the designated Nodal Officer at FirstCry.
When submitting your written grievance letter or email, please ensure to include the following details:
- Reference/Ticket number of the previous complaint
- Order ID
- Reason for dissatisfaction and expected relief from FirstCry
- Description of the disputed matter with supporting documents such as screenshots, images of products, invoices, or any other pertinent evidence.
To lodge your grievance, send an email to FirstCry at grievance@firstcry.com or for complaints related to FirstCry services, you can contact BrainBees Solutions Pvt. Ltd. at:
| Designation | Grievance Officer, FirstCry |
| Phone Number | +911356617000 |
| grievance@firstcry.com | |
| Address | Grievance Officer for FirstCry, BrainBees Solutions Private Limited – Digital Age Retail Private Limited, Rajashree Business Park, 3rd Floor, Survey No. 338 Next to Sohrabh Hall, Tadiwala Road Pune – 411001. |
Not resolved to your satisfaction by the Grievance Officer of FirstCry? You may complain to respective authorities or take legal action.
Legal Authorities
If your complaints submitted to the grievance officer or head office of FirstCry are not resolved to your satisfaction then you may approach these legal authorities:
1. For Consumer Disputes:
- Informal Consumer Complaint: If dissatisfied with FirstCry’s resolution, file a complaint with the National Consumer Helpline (NCH) for arbitration.
- Internal Arbitration: Opt for internal arbitration with FirstCry to resolve the dispute by mutual agreement with the company.
- Formal Consumer Complaint: File a formal consumer complaint against FirstCry or its partners with the National Consumer Disputes Redressal Commission (NCDRC) – Consumer Court/Forum to demand compensation for your losses.
2. Take Legal Action:
- If you remain dissatisfied with FirstCry’s resolution even after initiating internal arbitration, seek advice from a legal expert to understand available legal options.
- Depending on your case, you can consider taking legal action against FirstCry in a tribunal, judicial court, or higher legal authorities.
However, it is essential to seek legal advice based on the laws and regulations applicable to the disputes before proceeding, ensuring you are well informed about your rights and options in the situation.
